So here I have purchased “Traditional Kaya”, a coconut spread. According to the Wikipedia page about this spread, it is a coconut curd or jam that is popular in Southeast Asia, mainly Indonesia, Malaysia and Singapore. Kaya in the Malay language means "rich", representing the texture of the spread. It is also referred to as Serikaya or Srikaya.
While we were in the supermarket, my mother inspected it and said it was probably the stuff Chinese bakeries use to make their coconut breads or tarts, so I gave it a try. I wasn’t quite sure what to do with this besides taste it, but my mother had also recommended I spread it on toast.